Chamber Workshop: Personalized Marketing Content
| Date | Friday, Nov 15 9:30 AM to 11:00 AM |
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| Location | Leander Chamber of Commerce |
| Address | 100 N. Brushy Street Leander, TX 78641 |
| Contact | Brenna Bole |
| Phone | 512-259-1907 |
| office@leandercc.org | |
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Insight-driven marketing is a strategy that uses data and customer insights to inform marketing decisions and create personalized content. It is based on the idea that understanding customer behavior and pain points helps you create more relevant marketing strategies.
In this workshop, you'll embark on a journey to master the insight-driven marketing approach for your business. We'll start by gathering and interpreting data, crafting tailored marketing materials, and refining your strategy through experimentation. Additionally, we'll explore the various tools at your disposal to streamline the process and achieve optimal results. Learning Objectives: ? How to gather "good" data that is useful to your business ? Interpreting that data into actions that impact your marketing ? Tailoring messages, content, and offers to match the individual needs of your prospects and customers Candice DeRiso is a marketing consultant and the owner of Beckmann Collaborative. Her business was built on the premise that working collaboratively with clients in a partnership is the ideal journey to success. Beckmann Collaborative is a Zoho partner focused on customer relationship management, marketing operations, and marketing strategy. Candice and her team love supporting the entrepreneurs who are driven to make a difference in the world and share their stories.
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