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VERSION:2.0
PRODID:-//Chamber of Commerce//Calendar//EN
METHOD:PUBLISH
BEGIN:VEVENT
UID:CHAMBERCAL-168947-85293-0
DTSTART:20260930T094500
DTEND:20260930T110000
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:Understanding Marketing Automation
LOCATION:The Crossover 1717 Scottsdale Dr\, Leander TX 78641
DESCRIPTION:Strategy Before Software. Before rushing into configuring that cool new software with workflow triggers\, drip emails\, and lead scoring have a solid plan. Avoid chaotic data\, frustrated prospects\, and lost sales. Join other business leaders and Zoho users in person for an engaging\, strategy-driven workshop that focuses on the fundamentals of effective marketing automation. Together\, we&rsquo\;ll outline real customer paths\, create behavior-based lead scoring systems\, and develop smart segmentation rules that truly boost conversions.

Document your Customer Journey Map
Outline lead scoring
Discuss your customer / client segments&nbsp\;

Taking these initial steps allows you to automate more processes\, free up more of your time\, and increase conversion rates.&nbsp\;
REGISTER FOR FREEAdmission and pricing DetailsFree to attend. Please register for additional details and resources
CLASS:PUBLIC
TRANSP:OPAQUE
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